12 Important SEO Tips
for Your Website. SEO Tips
To optimize your whole site for search engines, you’ll need
to follow these basic 12 tips:
► Make the website about one thing. This step is important, so you may want to
do a little keyword research before choosing a topic. It can be about other stuff, to, but choose
one primary topic that is most essential to your message.
► Link to internal
pages on your site. A lot of content
management systems automatically do this, but if yours doesn’t, you’ll want to
be intentional about linking to your most important pages directly from your
homepage and cross-linking them with each other.
► Mention keywords where they matter most. Include your “one
thing” in the site title, domain name, description, tagline, keywords, blog
categories, page titles, and page content. If you’re on Word Press, you can
change a lot of this in the General Settings or through a plug-in like1 All in
One SEO Pack (which I use).
► Use a permalink structure that includes keywords.Some sites
have “ugly” permalink structures that use numbers to identify pages.Don’t do
this. It’s bad for SEO and just doesn’t look good.Use a URL structure that
includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
https://sharedtips.blogspot.com/?p=12
It should look more like this:
► Use keywords in your
images.Include words that reflect your site topic in the image title,
description, and alt attributes.Also, re-title the file name if it doesn’t
reflect your main keywords (e.g. writings-tips.jpg instead of d12345.jpg).
► Remove anything that slows down your website. Page load
times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and
unnecessary plug-in.
► Link to other websites with relevant content. You can do
this by including a blogroll, link list, or resources page on your website. Of
course, do it sparingly, as each outbound link is a “vote” for another site.
However, if you do it well and people click your links, this tells search
engines you are a trusted authority on your particular topic.
Have other websites link to you. This is really, really
important, when it comes to SEO. The bummer is that it’s not something you can
necessarily control. Other than creating excellent content, the only thing you
can do is ask (which occasionally works).My counsel is to spend the time you
would trying to convince somebody to link to you on just writing great content.
And, start guest posting on other blogs.Regardless of what you do, know that
inbound links are essential to SEO.
► Update your website frequently. Sites with dynamic content
often rank higher than those with static content. That’s why blogs and
directories (like Wikipedia) do so well on search engines. They are constantly
being updated with new content.
► Stop changing your domain name.The age of your URL is a
factor in your site’s search ranking, so be patient.If you’re launching a new
blog every six months, you’ll never see your site get the value it deserves.
► Make sure your website is indexed in search engines. A lot
of search engines will automatically find and index your content, but don’t
count on it. You want to be sure engines like Google, Bing, and Yahoo are
crawling your site, so that people are finding you online. (You can add them
directly, if they’re not.)
► Write like a human.None of the above matters if you create
content that sounds like a robot wrote it.Write great stuff, follow the steps
above, have patience, and you’ll see results.
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